2012 Big Money Domain Name Sales…Already!

As a domainer I like to keep track of big domain name sales, and often head over to some of the big domain selling sites like DomainNamesSales.com to see the action. Already 2012 is heating up for domaining, and I witnessed an awesome sale on January 15 of PetZone.com, selling for $100,000 to $150,000. DNS doesn’t give you the exact sale price, instead you get a range, which can still be a nice indicator to start estimating some of your own domain names. Interestingly, Petzone.com sold last October for $7,601, which means a huge cash in on the resale for the seller.

Another big seller was BoatLoans.com on January 16, which sold for $50,000 to $100,000. Nothing is coming close yet to some of the big boys of 2011, like RunningShoes.com which sold for a whopping $700,000, but we are only in January so there is a long way to go.

Analyzing these two domains it is easy to see why they are in high demand. The pet industry is huge, and PetZone.com oozes branding potential, something we have discussed before as a prerequisite for domain buying. Boats, boating, buying boats and anything to do with boats is generally associated with the rich, and therefore BoatLoans.com no doubt has huge potential for the buyer, who I’m guessing is already in the industry in some way.

Notice that these two domains are both .coms, and while other extensions are getting love here and there at Sedo and DNS, I still favor dot coms and dot nets for scooping the big cash on a regular basis, and that’s where I will continue to focus my attention in 2012.

While I usually use http://www.estibot.com to appraise the value of my domain names, DNS is awesome because you can view the entire sales process from inquiries and quotes through to the final sale. This marketplace provides a great place for newbie domainers to learn about the sales process and get a feel for the type of domains that fetch big money. I have a feeling 2012 is going to be massive for the domaining industry…but then isn’t every year?